For many business leaders, the details are something you work out later, after you’ve determined your strategy. But for operations managers, the details will make or break your strategy. In this interview, Professor of Operations Management at the Crummer Graduate School of Business Dr. Keenan Yoho discusses the importance of operations management, early lessons gained through his interest in music, and how to be strategically bold in your career choices.
SUBMIT A QUESTION: Do you have a question or comment for this guest? Send your submission and Dr. Yoho will respond to it on the Crummer Hour, our follow up discussion show that is broadcast on WPRK 91.5 FM. Be sure to include your name, hometown, company, and title. Send to clara@victormediagroup.co.

01:47 — Importance of operations management
07:36 — Growing up in the Midwest and drumming with Kenny Aronoff
14:14 — College and the National Guard, career philosophy, and advice

Books
Sex, Drums, Rock ‘n’ Roll!: The Hardest Hitting Man in Show Business — https://amzn.to/3hBb1r6

Resources
Crummer Graduate School of Business — https://www.crummer.rollins.edu/
Rand Corporation — https://www.rand.org/
Kenny Aronoff — https://kennyaronoff.com/

Credits
Guest — Dr. Dr. Keenan Yoho, https://www.linkedin.com/in/keenan-yoho-a81542a1/
Production by Victor Media Group, Inc. — https://victormediagroup.co/
Creator / Host — J.B. Adams
Executive Producer — Gerard Mitchell
Sound Editing — Aaron Trnka
Production Assistance — Kyle Sawyer

All managers lead their organizations through change, but the most effective ones make it easier for employees to embrace change and come along willingly. In this interview, former Executive in Residence Associate Professor and now Continuing Graduate Faculty of Management at the Crummer Graduate School of Business Dr. Robert Prescott explains the importance of building trust between managers and employees; he also describes the management lessons he learned from key mentors and builds a case for life-long learning.
SUBMIT A QUESTION: Do you have a question or comment for this guest? Send your submission and Dr. Prescott will respond to it on the Crummer Hour, our follow up discussion show that is broadcast on WPRK 91.5 FM. Be sure to include your name, hometown, company, and title. Send to clara@victormediagroup.co.

03:00 — Stepping up and dealing with change, building trust between managers and employees
07:40 — Early business influences, management lessons learned from mentors while working at BellSouth
18:11 — Career aspirations, making the transition from industry to academia
26:00 — Career philosophy and attitude towards life-long learning

Resources
Crummer Graduate School of Business — https://www.crummer.rollins.edu/
Appreciative inquiry — https://www.centerforappreciativeinquiry.net/more-on-ai/what-is-appreciative-inquiry-ai/

Credits
Guest — Dr. Robert Prescott,
https://www.linkedin.com/in/robert-k-prescott-phd-sphr-shrm-scp-5344836/
Production by Victor Media Group, Inc. — https://victormediagroup.co/
Creator / Host — J.B. Adams
Executive Producer — Gerard Mitchell
Sound Editing — Aaron Trnka
Production Assistance — Kyle Sawyer

Business leaders are constantly faced with choices; sometimes just one important decision can change the course of the rest of your life. In this interview, Associate Professor of Marketing Dr. Tracy Kizer explains the importance of marketing and messaging in a changing business landscape, how her parents influenced her development, and how success comes through hard work and following your soul.
SUBMIT A QUESTION: Do you have a question or comment for this guest? Send your submission and Dr. Kizer will respond to it on the Crummer Hour, our follow up discussion show that is broadcast on WPRK 91.5 FM. Be sure to include your name, hometown, company, and title. Send to clara@victormediagroup.co.

01:46 — Marketing challenges during the pandemic, reminder that consumers have choices
05:58 — Early business influences, enterprising parents
11:12 — Professional journey and career philosophy, enduring challenges and making decisions based on faith
22:07 — Teaching philosophy, a systematic approach to learning

Credits
Guest — Dr. Tracy Kizer, https://www.linkedin.com/in/tracyharmon/
Production by Victor Media Group, Inc. — https://victormediagroup.co/
Creator / Host — J.B. Adams
Executive Producer — Gerard Mitchell
Sound Editing — Aaron Trnka
Production Assistance — Kyle Sawyer

Business leaders make decisions to ensure the growth and profitability of their companies, but they sometimes overlook what is in the best interest of owners, shareholders, and other stakeholders. In this interview, Associate Professor of Finance Dr. Brian Walkup describes common mistakes in the understanding of finance, his entrepreneurial upbringing, and how effective firms consistently maximize value.

02:07 — Common mistakes that business leaders make in their approach to finance
08:18 — Early business influences growing up in an entrepreneurial family
22:08 — Career philosophy and finding passion and value
24:14 — Teaching philosophy, differentiating theory from tools and application

Resources
Crummer Graduate School of Business — https://www.crummer.rollins.edu/
All Around Charters & Tours — https://allaroundbus.com/
CNL Financial Group, Inc. — https://www.cnl.com/

Credits
Guest — Dr. Brian Walkup, https://www.linkedin.com/in/brian-walkup-ph-d-4738211/
Production by Victor Media Group, Inc. — https://victormediagroup.co/
Creator / Host — J.B. Adams
Executive Producer — Gerard Mitchell
Sound Editing — Aaron Trnka
Production Assistance — Kyle Sawyer

It’s easy to express care and concern for our planet and the people on it, but being a responsible consumer means researching purchases and making informed decisions about them. In this interview, Professor of International Business and Social Entrepreneurship Dr. Mary Conway Dato-on describes her career in social entrepreneurship and how all of us can become more thoughtful consumers.
SUBMIT A QUESTION: Do you have a question or comment for this guest? Send your submission and Dr. Conway Dato-on will respond to it on the Crummer Hour, our follow up discussion show that is broadcast on WPRK 91.5 FM. Be sure to include your name, hometown, company, and title. Send to clara@victormediagroup.co.

01:13 — The importance of international marketing and social entrepreneurship
16:38 — Career philosophy; always being ready to pivot
22:55 — Teaching philosophy, challenging student thinking

Resources
Global Links Initiative — https://globallinksus.com/
Rally — https://www.rallysea.com/
IPADE Business School — https://www.ipadebusinessschool.com/

Credits
Guest — Dr. Mary Conway Dato-on, https://www.linkedin.com/in/mary-conway-dato-on/
Production by Victor Media Group, Inc. — https://victormediagroup.co/
Creator / Host — J.B. Adams
Executive Producer — Gerard Mitchell
Sound Editing — Aaron Trnka
Production Assistance — Kyle Sawyer

Earth Day gives all of us the opportunity to consider how we can make our planet a safer, cleaner and more fair place for all of us to share. In this interview, Associate Professor of Sustainable Enterprise and Corporate Social Responsibility Dr. Keith Whittingham describes his career in coffee production, his approach to sustainability, and how we can foster fresh ideas for a thriving world.
SUBMIT A QUESTION: Do you have a question or comment for this guest? Send your submission and Dr. Whittingham will respond to it on the Crummer Hour, our follow up discussion show that is broadcast on WPRK 91.5 FM. Be sure to include your name, hometown, company, and title. Send to clara@victormediagroup.co.

0:02:28 — Dr. Whittingham on the United Nations’ 17 sustainable development goals and his association with Artifx Cafe
0:11:26 — Dr. Whittingham’s early business influences growing up in Trinidad and Tobago
0:28:00 — Dr. Whitthingham’s career philosophy and differentiating fascination from passion

Resources
Artifx Cafe — https://www.artifxcafe.com/
United Nations 17 Sustainable Development Goals — https://www.un.org/sustainabledevelopment/

Credits
Guest — Dr. Keith Whittingham, https://www.linkedin.com/in/keithwhittinghamphd
Production by Victor Media Group, Inc. — https://victormediagroup.co/
Creator / Host — J.B. Adams
Executive Producer — Gerard Mitchell
Sound Editing — Aaron Trnka
Production Assistance — Kyle Sawyer

In this show, host J.B. Adams interviews Natalie Hayes Schmook, founder and owner of Hayes Wealth Advisors LLC, a financial planning and investment management services company serving optometrists, optometry practice owners, and their families. Ms. Schmook graduated from Crummer in 2006 as a part of EAMBA 9. Her career started in private wealth management with SunTrust Bank, pivoted to operating a franchise, and then evolved to starting Hayes Wealth Advisors. She and her husband Eric Schmook (a fellow alumnus) continue to be involved with Crummer by assisting with Career Services and participating in the annual venture plan competition.

In this show, host J.B. Adams interviews Serg Albino, Co-Founder and CEO of ecoSpears, an impact venture delivering cost-effective and eco-friendly cleantech solutions to destroy persistent organic pollutants from our land and waterways. Mr. Albino is a serial entrepreneur with a long career in technology, engineering, and consulting. He graduated from Crummer in 2010 as a part of SMBA 05.

In this show, host J.B. Adams interviews Diahann Smith, who currently serves as the director of marketing and business development for Florida Dairy Farmers. Before starting her thirteen-year career with Florida Dairy Farmers, she had a long career in marketing in Central Florida, previously working at the Orlando Sentinel. Ms. Smith graduated from Crummer in 2017 as a part of EMBA 36.